White Rock will provide for all its citizens a high quality of life where:

• Our high quality environment is protected and nurtured for current and future generations
• The community feels safe, secure and friendly
• Opportunities exist for our businesses to prosper
• Arts and culture flourish and our heritage is celebrated
• Municipal boundaries are less important than a strong sense of pride in and connectedness to our community
• We all can live, work and play in an enjoyable atmosphere

White Rock will provide for all its citizens a high quality of life where:

• Building community excellence through effective stewardship of all community resources

Excellence – always striving for improvement

Respect – building trust and respect within our sphere of influence

Integrity – honestly striving for equity and fairness in all that we do

Responsibility – always mindful of our responsibility to current and future generations and our environment

Accountability – taking seriously the stewardship role our electors have bestowed on us, and communicating why we are doing what we are doing so that transparency of decision making is maximized

Value – adopting innovative approaches to service delivery that assure the most value (return) for the least (investment) net cost to taxpayers (note: this is not the same as always picking the least expensive approach)

Community Participation in Government– maximize inclusivity and involvement in public decision making